• ENDO, Masako

    ENDO, Masako

    My name is Masako Endo. I am director of Sapporo English Guides. All our staffers are nationally or regionally licensed English-speaking tour guides. We are different in our backgrounds, ages, sexes, guiding experiences, but we are all friendly, open-minded, and knowledgeable guides. We also share the love for our home country: Sapporo, Hokkaido, and Japan. Our motto is "ichi-go-ichi-e", which means, "We treasure every encounter, for it will never recur." We would like to serve you as we treat our closest friends.

    When I was a freshman in college in Tokyo, I started to travel all over Japan. Old stone Buddha statues in Kyushu, old villages in Oga Peninsula, and old temples in Okayama were some of my favorite places. Then I started to travel around the world. I still remember the snowstorm in Switzerland in August (!!), delicious fish tea in Jamaica, yes tea!, mysterious stone circles on Orkney island off Scotland. While I lived in the United States, I traveled all over the nation with my family: very mysterious cave dwellings, September in Martha's Vineyard, Yosemite National Park and of course Niagara Falls and Key West. We really enjoyed them all!

    Cherishing all these memories, I plan yet another trip abroad every year. I always try to include some unbeaten tracks and to meet the locals. I think all our customers are like me. The most enjoyable moment comes when you FIND something that is not in your guide book or experience something nice unexpectedly.

    That is why I started Sapporo English Guides.

    We always try to provide personalized touch to our tours.

    We offer various tours in and around Sapporo, the capital city of Hokkaido. One of our most popular tours is Sapporo Walking Tour. You are going to visit major sightseeing spots in downtown Sapporo with your guide. The guides were all born and raised in Hokkaido and know the things that travel books don't write about. You will learn the stories behind the short but interesting history of Sapporo and Hokkaido. Not only the history but you will also learn how ordinary people live, what traditions they observe and what things they enjoy doing.

  • ITO, Akemi

    ITO, Akemi

    My name is Akemi. I was born and brought up in Hokkaido.
    I have had many years of experience in the field of tourism, accompanying a total of more than 2,000 people to 40 countries when I was a tour conductor. I personally love to travel, and through my work and private travels have found that in addition to just visiting sightseeing spots, having knowledge about the local areas’ cultures and lifestyles as well as understanding the history makes the travels more memorable. In order for you to get the most out of any tour, I recommend that you travel with a certified guide.
    Hokkaido is blessed with beautiful nature, delicious food and friendly people. It will be my great pleasure to serve you as a member of the “Sapporo English Guides”.
    I look forward to seeing you here in Hokkaido where I will be able to share the beauties of the northern area of my homeland with you!

  • IWASAKI, Nobuko

    IWASAKI, Nobuko

    Konnichiwa! ("Hello"!) I'm Nobu. I joined SEG because I love the members of SEG and also because SEG can offer various tours according to clients’ needs and interests. I myself love traveling in Hokkaido, sometimes with my dog, canoe dog and sometimes on my bike!

    There are many things to see and things to eat in Hokkaido, and I would like to help you to fully enjoy your stay in Hokkaido. Hokkaido is waiting for you with delicious food, fresh air, and friendly people! I was born and raised in Hokkaido and I majored in English literature at university. I have guided a group of 1person to 40 people, a 9 month child to an 87 year old gentleman, and it is my great joy to be able to serve as a guide and talk with people from all over the world.

    I'm looking forward to seeing you!

  • MAKINO, Hiromi

    MAKINO, Hiromi

    I joined SEG because the guide group features very courteous and personalized services enabling guests to enjoy the stay in Hokkaido according to their own interests. For the travelers seeking something exciting not in ordinary guidebooks, I always would like to do my best to make them feel happy and satisfied with our tours.

    I was born and raised in Hokkaido, so I am a “Dosanko,” a native of Hokkaido. I like to study English language and Shakespeare, and also practice the tea ceremony. After graduated from college, I worked in a pharmaceutical company.

    As a local guide, I want to help foreign guests explore Hokkaido and deeply understand its unique culture. I believe Hokkaido is a wonderful place where travelers can greatly enjoy sightseeing, eating, shopping and playing outdoor activities.

    Why don’t you come and enjoy traveling Hokkaido?

    I really look forward to seeing you!!

  • KUSUMI, Nami

    KUSUMI, Nami

    Hi. I’m Nami, and I am a national licensed tour guide.

    I was born and grew up here in Sapporo. After school, I worked for several years at a general trading company in Tokyo that exports automobiles to Europe. My family then moved and lived in Toronto for 15 months, and while there, travelled around North America often. In recent years, I have been teaching English to children up to junior high school age.

    My interests include travelling, watching foreign TV dramas, going to theater and restaurants, and shopping. I like Japanese art such as Kabuki, a traditional dance-drama designated by UNESCO as intangible cultural heritage.

    I love Hokkaido’s nature and beautiful landscapes. Every season is distinct, and in each there are special events such as the Snow Festival, open-air beer garden, Sapporo Autumn Fest, White Illumination, and German Christmas Market, but nature itself offers beauty such as cherry blossoms in spring, lavender in summer, foliage in autumn, and snow in winter.

    Hokkaido also boasts delicious foods such as crab, oyster, melon, milk, cheese, sweets, and soft serve ice cream.

    I am happy and honored to be able to share information and help make your trip in Hokkaido special.

  • NAKASHIMA, Kunie

    NAKASHIMA, Kunie


    My name is Kuni. I am a nationally licensed English-speaking tour guide.

    My interests are varied and are mostly in the area of Japanese culture. They include kimono (as you can see in my picture), tea ceremony, Japanese history (especially the early and late modern periods), the arts, nature, food and people.

    I love traveling, both in Japan and abroad, and have a passion for Hokkaido. It’s a unique place to travel! The history, the culture, the beautiful natural environment and many other things are quite different from those found in other parts of Japan. To truly experience the tastes, sights, smells, sounds and local color, you need someone who really knows the area. I am sure local specialists like us will make your visit more interesting.

    As your tour guide I have one aim - to make your trip to Hokkaido an exceptional one which will leave you wanting to come back for more!

    I am looking forward to seeing you here in Hokkaido!

  • OSANAMI, Akiko

    OSANAMI, Akiko

    Hello! My name is Akiko.
    I was born in Wakkanai, very north end of Hokkaido and lived in several cities in Hokkaido when I was a child. I have lived in Sapporo for over 40 years and Sapporo is also a home town of my parents.
    I like traveling in Hokkaido and other part of Japan, too. I always feel exited to find something new to me, new food and enjoy talking with local people.
    I always feel happy when I can introduce beautiful nature, and wonderful food and not so long but unique and dynamic history syoukai of Hokkaido to our guest from all over the world. We have distinctive four seasons in Hokkaido. It means we have many different ways to enjoy Hokkaido in each seasons. Would you like to enjoy various kinds of flowers blooming at once in spring, outdoor BBQ and beer gardens in summer, awesome colored leaves (KOYOU) in Autumn and powder snow and hot springs in winter?!
    So, let’s have an unforgettable exiting memory with us in Hokkaido! I am sure you won’t be able to wait for the next visit!

  • NARITA, Kiyoe

    NARITA, Kiyoe

    I was born and raised in Hokkaido and have lived both in the US and in England.

    I like traveling and have visited 27 countries so far either myself or with family. Since I have traveled with three children many times, I often found myself to be the tour leader of my own family. These experiences taught me the way to enjoy foreign countries in many situations and prepared me for being an English tour guide.

    I have been interested in communicating with people of different backgrounds and becoming friends in the end. Keeping the friendship is important to me. I am proud of my lasting friendship with my American host families and friends over 30 years!! Now you know my age!?

    I enjoy showing foreign visitors around my country, my island, and my city of Sapporo.

    I always feel that it is time to return the favor I (have) received in foreign countries.

    What makes travel special is communicating with local people, enjoying beautiful nature, experiencing the culture, and last, but not least, encountering good food!

    I hope to see you, show you around and become good friends in my beautiful Hokkaido!!

  • SHIIYA, Yass

    SHIIYA, Yass

    Hi! My name is Yass, and I live in Sapporo for more than 40 years.
    I have attained an English-speaking tour guide license after retirement of full-term contribution to a fishery-related organization.
    The reason why I got the license is that I would like to inform overseas tourists how beautiful and attractive Hokkaido is. Of course Hokkaido is the place I was born, having been grown up, and still I am enjoying a fruitful life; Hokkaido really is my home land and I sincerely love her!
    As I have traveled all around the coasts of Hokkaido with business, I know a lot of sites where you can enjoy magnificent sceneries and tasty marine foods.
    By the way, I have been operating an amateur radio station for half a century, and I have contacted people literally in all the countries including even small islands in remote area on the earth. Since this experience eventually has created a precise globe in my head, I can imagine geographical position of whatever country a guest comes from. I think this helps me understand guest’s background so as to take finely-tuned responses.
    I am looking forward to have a chance to serve you soon!

  • SHIMODA, Chika

    SHIMODA, Chika

    Hello, I am Chika, a tour guide with national license. As I was born in Hokkaido and have lived here all my life, apart from living in England for two years, I have a deep understanding and connection to magical Hokkaido.

    I’d like to expose people not only to the beauty of Hokkaido, but also the history, culture, food and local people.
    Hokkaido has four very distinctive seasons and each is wonderfully unique. From cherry blossom viewing and fruit picking, and camping in summer to autumn, to skiing and snowmobiling in the winter

    I love to drive and visit onsens (hot spring), so sometimes I even drive a few hours to go to an onsen on my day off. I highly recommend you to experience an onsen as it is a great way for people to relax and unwind.

    I would love to take you on a journey of our culture, history, great food and magnificent scenery and ensure that your holiday to Hokkaido is one that you will never forget.

    I look forward to meeting you in Hokkaido.

    Chika Shimoda

  • FUJISAWA, Kuniko

    FUJISAWA, Kuniko

    Hello, my name is Kuniko Fujisawa,

    Please call me Fuji. It’s same sound of Mt. Fuji: the highest mountain in Japan and UNESCO world heritage.

    As other guides already mentioned, Hokkaido has a lot of attractions such as beautiful nature, delicious foods, sightseeing spots, outdoor activities, friendly and honest people. There are four clear seasons. Each season has its special charms. I’ve never lived in foreign countries but I love to talk with people from abroad.

    Whenever I visit other places, I try to look around on foot, use public transportation, and meet local people as much as possible. It is great fun to experience various things at first hand, isn’t it?

    I’ve been working as a training coordinator for foreign participants in the field of agriculture, food processing, economy, education, tourism promotion as well as clinic coordinator for years.

    If these experiences help you and enrich your stay in Hokkaido, I’ll be pleased with you.

    Let’s cherish your travel memory together!

  • OIKAWA, Kunihiro

    OIKAWA, Kunihiro

    My name is Kunihiro Oikawa. I was born and raised in Hokkaido. For the past 30 years I have been working in Sapporo. I do love Hokkaido and Sapporo as do all the members of Sapporo English Guides. I am looking forward to having a chance to guide you around Sapporo and Hokkaido. I will do my best to make your visit to Sapporo and Hokkaido enjoyable and memorable.

    Hokkaido has a shorter history than the rest of Japan. However, it has modernized remarkably in such a short time. For example, Sapporo has grown to be the 5th largest city in only 145 years. As a guide, I have learned about Hokkaido. The more I have learned about it, the more I have got interested in the beginning of the modernization of Hokkaido.

    It is well known that in 1871 the Japanese Government hired four American experts in order to aid the modernization of Hokkaido. So I presumed that they surveyed the area on reaching Japan. However, little was known concerning the first survey conducted by the ‘Oyatoi gaikokujin’, which means hired foreigners. The survey must have played an important role in the modernization of Hokkaido. So I made up my mind to do research on how Hokkaido was modernized.

    I read old documents written in old Japanese belonging to the Hokkaido Archives and visited towns and cities to do research. Through this research, I learned a lot about Sapporo and Hokkaido. Now my book is completed and published. This work is sure to be of great interest to all those interested in the dawn of the modernization of Hokkaido.

    Publication: Hokkaido kindaika no makuake (=The dawn of the modernization of Hokkaido)

    Sapporo-shi : Hokkaidō Shuppan Kikaku Sentā, 2013

    Physical description: 226 pages: illustrations (some color), maps; 21 cm

  • WAHEI, Tomoko

    WAHEI, Tomoko

    Hello, I’m Tomoko. I’m from Otaru, a neighboring city of Sapporo, and one of the most popular tourist destinations in Japan.

    I enjoy being a tour guide, because I love Hokkaido.
    I am a born and bred DOSANKO, meaning of “a person from Hokkaido”, and no matter how long I have lived here, I still can find another charm of Hokkaido. I always delighted to introduce overseas visitors some of those attractions of Hokkaido.

    Hokkaido’s four seasons are quite distinct. Colorful flowers in spring and summer, brilliant autumn color of leaves, snow-clad mountains and the earth in winter are all possible to see here in Hokkaido. Various activities in respective seasons, and seasonal delicacies are also the pleasure to visit here.

    Let me help you to make your trip to Hokkaido a special and memorable one. Suggesting nice cafes and restaurants off the beaten track and activities according to your interests are especially my line!

  • MASUDA, Takeo

    MASUDA, Takeo

    Hi! I’m Takeo Masuda. Your guide here in Sapporo. Just call me Takeo.

    My name “Takeo” means “an old man living in a high mountain.” I like traveling, playing the oboe, listening to Rakugo-traditional Japanese comical stories- and so on.

    I was born in Yamaguchi, south-western tip of Honshu, the mainland of Japan. I moved here in Sapporo some 35 years ago. Since that time on I have fully enjoyed the life in Hokkaido, 30 years as a high school teacher and 3 years as a guide. Once got used to the life in Hokkaido, I haven’t felt like moving to any other place in Japan. Hokkaido is a very nice place to live in. We have beautiful nature, and almost anything Hokkaido produces taste very good. Not only sea foods, such as salmon, crabs, squid and scallop, but dairy product, such as Shiraoi beef and eggs, cheese and ice-cream. Agricultural product is also very good. You can taste a roasted corn in Odori Park, a boiled potato with butter on top at Sapporo Beer Garden. There you can enjoy famous Sapporo Beer, too. Sweets are also very good, such as Shiroi-koibito, Marusei butter sandwiches and double fromage and so on.

    Anyway, you will never get tired of things Hokkaido. I have been fully enjoying them. So it’s your turn now. Let me help you enjoy the stay in Hokkaido, the place I love, as well as understand Japan, Japanese culture and history.

    I’m looking forward to seeing you soon.

  • NAKAJIMA, Yasuyo

    NAKAJIMA, Yasuyo


    My name is Yasuyo Nakajima.
    I’m an authentic Hokkaidoite, DOSANKO who was born and raised here in Hokkaido.
    I have been working as a certified English speaking tour guide since I got a tour guide
    licence in 2009 and I enjoy guiding very much.

    I also like traveling very much. Every year I go somewhere in Japan or overseas.
    Each time I enjoy sightseeing, eating local foods and communicating with people who I
    meet during the trip. Traveling is fun!

    Hokkaido is unique in climate, nature and history, a little different from the other parts of Japan. Adding to this, Hokkaido has many attractions such as fresh, high quality, delicious foods, hot spring resorts, lots of outdoor activities and friendly Hokkaido people.

    Hokkaido is a wonderful place to visit.
    I’m sure you will love Hokkaido and I’d be glad if I could help you enjoy traveling here.
    I’m a cheerful, energetic and friendly tour guide. Let’s have fun with me.
    Hokkaido is always welcoming you!

  • TAKAI, Satsuki

    TAKAI, Satsuki

    Hello, my name is Satsuki Takai. You can just call me Takai.

    Takai means “expensive” (or “high”) in Japanese, so it may be convenient to remember my name for shopping in Japan.

    I was born and grew up in Hokkaido and I love Hokkaido. I have traveled some different countries and lived in one of them, which helps me to rediscover the charms of Japan and Hokkaido.

    All parts of Japan are worth visiting but Hokkaido is a bit unique and different from other areas. I hope you will come and find it out for yourself. I’d love to help you to do just that as a tour guide.

    I also work for an organization that supports other countries, by, for example, sending volunteers overseas or by holding a variety of training courses in Japan. So, not only as a tour guide but also as an interpreter and a training coordinator, I have met and worked for so many foreign guests from various countries, which I enjoy very much.

    I hope to meet and help a lot more. Let’s have fun with me in Hokkaido!

    I look forward to meeting you!

  • FUJIMORI, Yuko

    FUJIMORI, Yuko

    Hello! I’m Yuko, a National licensed tour guide.

    I’ve lived in Hokkaido for 20 years since I married a Hokkaido man. The first time I came to Hokkaido, I loved Hokkaido. It is a unique place. Yes, actually, the winter climate is harsh, cold and snowy, though thanks to the large amount of snow, we can enjoy various winter activities, such as skiing, snowboarding, snowball fighting and making snowmen! In spring, we can enjoy many kinds of flowers. In summer, I believe Hokkaido is the best place to avoid the summer heat in Japan. And finally, the autumn foliage in Hokkaido is breathtaking!

    I had worked at an American company in Tokyo for 5 years, and I have traveled to more than 10 countries by myself. I like to communicate with people from various countries. I’d like to let people know how wonderful Hokkaido is. Please visit Hokkaido. Let’s make unforgettable memories together!

  • OKADA, Chiyuki

    OKADA, Chiyuki

    Hi, my name is Chiyuki Okada.
    I am from Hokkaido. Born and raised.
    I have been a tour guide in Hokkaido for over 10 years now.
    It’s great to see Hokkaido afresh through the eyes of each visitor,
    to share their excitement at what they are seeing.
    Let me show you and your family Hokkaido.
    We meet as strangers, but part as very good friends.
    See you in Hokkaido!



    Hello. My name is Aya. I have lived in Hokkaido for nearly 20 years.
    I like talking with people from various backgrounds because they give me new and insightful perspectives into culture and thinking. I believe the encounters enrich my life and open up doors to great and invaluable opportunities.
    I love showing visitors around Hokkaido because the island is quite different from the rest of Japan. The magnificent nature, relaxing hot springs, huge terrain, and unique history and culture give this prefecture a richness you cannot find anywhere else. The island is also blessed with delicious and high-quality sea foods, dairy products, vegetables, and sweets. Your travels will become even more satisfying when you get to feast on the dishes served here.
    The people of Hokkaido are called “dosanko” and are very open-minded. Although Hokkaido is the coldest place in Japan, the hearts of the people are warm enough to melt the cold snow.
    I look forward to meeting you and helping you get to know this beautiful island of Hokkaido.

  • AMINO, Masako

    AMINO, Masako

    Hello, I’m Masako Amino, an English speaking tour guide with national license.
    I was born and raised in Sapporo and have rediscovered great charm of Hokkaido and Sapporo after I spent 10 years in Europe.
    I hope you will consider your next trip to Japan, particularly the northern most
    island Hokkaido, blessed with beautiful nature, powder snow and fresh seafood.
    Hope to see you soon here in Hokkaido!

  • SAGAWA, Motoko

    SAGAWA, Motoko

    My name is Motoko Sagawa. I was born and raised in Hokkaido. From 17 years old, however, I have lived in the United States and in different cities across Japan such as Tokyo, Hachinohe (northern Honshu), Tokushima (Shikoku Island), and Fukuoka (Kyushu Island). Finally, I settled in Sapporo. Living in different places has inspired me in many ways. Besides the big, obvious differences that you can see between living in Japan and the U.S., I learned there are a lot of distinct, local, customs and people within Japan, too.

    Hokkaido is unique in this regard. It is often referred to as a frontier. Everything has been newly built but it preserves a variety of local customs brought by the people who came to settle here. People with different backgrounds live in harmony in Hokkaido.

    Hokkaido has a lot to offer. If you are interested in history and culture, I would recommend visiting the Ainu villages and museums which showcase the history and lives of the native inhabitants of Hokkaido. If you are a nature fan, there are many beautiful parks, lakes, rivers and mountains. A variety of sports, outdoor activities, and hands-on experience activities are also available.

    Hokkaido welcomes you with the heart of “Omotenashi” and delicious foods.

    I look forward to meeting you.

  • MORIWAKA, Hiroko

    MORIWAKA, Hiroko

    Hello! My name is Hiroko Moriwaka. I was born and raised in the small town in Hokkaido. When I was young, I went to Taiwan study Chinese so I can speak Chinese as well as English. If you need a tour guide who can speak both Chinese and English, I’m willing to serve you.
    Hokkaido is known for its delicious foods, as its local foods are known to be fresh due to its reserved nature. I especially like our soul food, “Genghis Khan”, which is lamb or mutton BBQ. Most children in Hokkaido believe that “Genghis Khan” is the name of BBQ, not the name of the founder of Mongol Empire. Why was BBQ named from the founder? If you are interested in the story about Genghis Khan and BBQ, ask me as your tour guide!

  • TSUNEKAWA, Megumu

    TSUNEKAWA, Megumu

    Hello, I'm Megu, a licensed English speaking tour guide. I was born and grown up in Hokkaido and after school, I have worked in Tokyo at a bank, consulting firms, and a college of music. Then, I came back to my homeland, Hokkaido, to be a tour guide.

    Here in Hokkaido, you can enjoy unspoiled nature. For example, when I guided Shiretoko, the peninsula at north eastern area, we could encounter deer, fox, and wow, wild brown bear! Also, we were happy to see many trouts swimming upstream river.

    Another recommendation is Onsen (hot spring) . Hokkaido has 254 Onsen spots, the largest number in prefectures of Japan. Some of them will make your skin soft and smooth, are called " Onsen of the beautiful" And of course, fresh fruits, fish, ice cream, cheese cake etc. will be waiting for you. Hokkaido is called "Food Paradise".

    I like Japanese arts, such as "Rakugo", comic storytelling, and Sumo wrestling, the spirit of Sumo. I also love reading novel about Japanese history, especially, Ninja and Samurai warriors.

    I'm looking forward to sharing nice experience in Hokkaido with you.



    Hello! I am Eri Moriuchi.
    I was born and raised in Sapporo, Hokkaido, and also lived in the United States and Canada.
    I am almost six feet tall (179 centimeters, to be precise), quite tall for a female Japanese, so you can easily find me in the crowd!
    Before working as a tour guide, I have experiences working for a Swedish telecom company as a translator, as well as local government affiliated international-exchange organizations, where I interacted with many foreign people.
    Hokkaido is recently a popular tourist destination because it has beautiful nature, wonderful sceneries, delicious food/cuisines using local ingredients in each season, and you can also try various activities such as canoeing, skiing, ice-fishing, etc.
    I myself love to travel around Hokkaido to eat soft serve ice cream, fresh seafood, etc. and go to Onsen (hot springs).
    I would like to help you make your trip to Hokkaido a memorable one.
    Looking forward to serving you here in Hokkaido!